Facebook introduces 'want' button in e-commerce push

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http://www.todayonline.com/Technology/EDC121010-0000153/Facebook-introduces-want-button-in-e-commerce-push

Facebook has developed a new "want" button, similar to its popular "like" button and designed to increase its clout in e-commerce.

The system, which also includes a third "collect" button, has been introduced in a pilot this week and could play a major role in Facebook's efforts to increase its revenues outside web advertising.

It works alongside a new feature for retailers called Collections which allows them to effectively create a catalogue within Facebook. In the United-States-only pilot, participating retailers include the lingerie shop Victoria's Secret and Neiman Marcus, a high-end department store.

When Facebook members "want", "collect" or "like" a product in Collections, they will be offered the chance to buy it from the retailer's own website. The new feature aims to take advantage of the social network by making the details available to their friends, the Daily Telegraph reported.

The feature has been compared to Pinterest, a social network that allows members to create a pinboard of products they would like or want to buy.