Disney steps up efforts to bring Avengers to parks

ALL content used in this not-for-profit blog remain the property of their respective owners.
http://www.straitstimes.com/BreakingNews/Lifestyle/Story/STIStory_811274.html

Walt Disney's design team has increased its efforts to bring the Marvel superhero team The Avengers to the company's theme parks after the film's smashing success, the head of Disney's parks unit said on Thursday.

Speaking as Disney unveiled the final attractions of a US$1 billion (S$1.3 billion) investment to boost its laggard Disney California Adventure park, Mr Tom Staggs said he intends to bring The Avengers characters to the Anaheim resort and other parks outside the United States (US).

'We were hard at work on attractions using Marvel characters previously, and that work has only intensified given (the film's) great success,' Mr Staggs, chairman of Disney's parks and resorts division, told Reuters in an interview at the park's Golden Vine Winery.

The Avengers has sold more than US$1.3 billion worth of tickets around the world. Executives and Disney's designers, called 'imagineers', are still working out how to bring characters like The Hulk, Iron Man and Captain America to the parks.