The campaign, known as the NTUC FairPrice Walk for Rice @ South East 2011, is part of South East CDC's initiatives to encourage community volunteerism.
The public can participate in the campaign by purchasing participating products at NTUC FairPrice stores, or at the following supermarkets on Oct 8 and Oct 15, between 2pm and 6pm:- Bedok North
- Joo Chiat Complex
- Marine Parade
- Nex Mall
The 7,000 beneficiaries of this campaign consists of financially-assisted families who have been identified by grassroots organisations. The rice will be distributed to the families over a period of five months.
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