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Thursday, June 7, 2012

Twitter unveils new bird

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http://www.straitstimes.com/BreakingNews/TechandScience/Story/STIStory_808143.html

OLD BIRD (LEFT), NEW BIRD (RIGHT)
Twitter unveiled a new 'Twitterbird' on Wednesday which will be the new trademark symbol for the fast-growing company.

'Over the past six years, the world has become familiar with a little blue bird. The bird is everywhere, constantly associated with Twitter the service, and Twitter the company,' said creative director Doug Bowman.

'Starting today you'll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognisable symbol of Twitter... There's no longer a need for text, bubbled typefaces, or a lowercase 't' to represent Twitter.'

The new bird 'grows out of love for ornithology, design within creative constraints, and simple geometry,' Mr Bowman said.

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