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Friday, May 11, 2012

What Singapore mums really want this Mother’s Day

Mums in Singapore would appreciate flowers and chocolates this Mother’s Day. But there’s one thing they’d like more — a simple “thank you” from their children.

That’s according to the first-ever survey commissioned by consumer goods giant Procter & Gamble to measure attitudes of gratitude towards mums across 12 countries in Asia.

Now although 40 per cent of mums surveyed in Singapore said that they would most like to get those simple words of thanks on that day, only 29 per cent said they had ever received them then.

Not that the children don’t know what their mums have done for them.

Conducted by independent research agency Ipsos, the survey showed that nearly 90 per cent of respondents in the country agreed that their mums have made many sacrifices for them.

This awareness made Singapore a stand out in the region.

The survey also indicated there was room for children in Singapore to please their mums more on Mother’s Day.

Giving mums something she’d like was what 56 per cent of the Singapore respondents said was the best thing done on Mother’s Day, though 18 per cent of the mums preferred that.

At the end of the day, though, mum will understand.

Take it from Napisah d/o Mohamed Yusoff, mother of shooter Aqilah Binte Suhir.

She pointed out, “As mums, it brings is joy to spend most of our time caring for our children and bringing them up without expecting any reward.”

ORIGINAL SOURCE: http://sg.news.yahoo.com/what-singapore-mums-really-want-this-mother%E2%80%99s-day.html?utm_source=dlvr.it&utm_medium=twitter
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