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Thursday, May 10, 2012

Video: Chinese citizens see red after Ferrari sports car damaged 600 year old city wall

China's outspoken netizens heaped criticism on Ferrari after a domestic sales agent allowed a blood-red Ferrari to do 360 degree turns on a centuries-old wall in a promotional event, permanently damaging the protected cultural landmark, the official Xinhua news agency said yesterday.

The incident also highlights growing anger over a widening rich-poor divide in China, where brazen displays of extravagance and wealth are attracting more and more criticism.

Cleaners tried in vain to scrub dark black tyre marks from the grey brick the following day.



The affected section near the eastern city's Gate of China - a renowned ancient ceremonial gateway - dates back to the Ming Dynasty (1368-1644) and is said to be among the best preserved sections of the wall.

"We cannot tolerate that Ferrari used the ancient city gate to make a show and ruined it. If you do not respect the city, you do not deserve to stay here," said one Nanjing resident in a microblog posting.

Xinhua said the car involved was a special edition Ferrari 458 Italia valued at six million yuan ($950,000), and the organisers of the event spent more than $12,000 to hold the ceremony at the site.

"A 6 million yuan Ferrari versus a 600-year-old ancient city wall... What are the Nanjing authorities doing? So sad," said another microblogger who gave the name Baobei Fei.

Ferrari apologised in a statement on its website on Tuesday, saying it respected Chinese culture and was working to resolve the problems caused by its distributor Kuaiyi Automobile.

The Nanjing government has also "reprimanded" the officials responsible as the event took place without higher authorisation, Xinhua said.

But it might be too late to reverse the impact, experts say.

"The (structural) damage may be invisible at the moment, but very detrimental," Yang Guoqing, a preservation expert, was quoted by Xinhua as saying.

ORIGINAL SOURCE: http://www.news.com.au/business/ferrari-stunt-damages-ancient-wall/story-fn7mjon9-1226351543366
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