The Ultimate Fighting Championship will eventually come to major Asian markets such as South Korea and the Philippines but the immediate target is the hubs of Macau and Singapore, the UFC's Mark Fischer has told Reuters.
UFC CEO Lorenzo Fertitta told Reuters in November that the mixed martial arts (MMA) promotion wanted to "test the waters"by targeting the two business and travel hubs as part of its global expansion plans.
Japan has long been the region's home for MMA but Fischer, the UFC's managing director in Asia, confirmed they were still focused on building a bridgehead into China and Southeast Asia.
"Places like Singapore and Macau are unique because they're destinations, they're hubs and people from all over Asia come. They're relatively small markets, but wealthy and a lot of influential people come to these hubs, and we hope they would go back to bigger markets and spread the word about the UFC."
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