Citibank unveils credit card for social media

Citibank's Clear Platinum Card will allow users to collect reward points online, in addition to collecting them through expenditure at retail outlets.

To complement it, Citibank also launched "Clear.24.7", an application hosted on its Facebook page.

Through this, Citibank hopes to reach its target audience of 21- to 35-year-olds, who make up more than 1.5 million Facebook users in Singapore.

Card users gain Clear.24.7 points by "checking in" at specific locations, and "sharing" or "liking" deals.

For six weeks starting today, each Clear.24.7 point will gain a user one reward point, up to a maximum of 5,000 points.

The conversion rate will be reviewed after this period.

Users can also vote for a particular experience and gain, at the end of the month, a 1-for-1 deal involving the top choice under "Clear Deal of the Month".

In addition, users who shop online will be able to gain five points per dollar spent on their Clear Platinum Card.

The card is free for the first year, but an annual fee of $160 will be charged from the second year onwards.

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