For 13 years, Channel NewsAsia has been beamed into living rooms all across Asia.
From five million viewers when it first started, viewership has grown to 32 million, led by its timely, insightful coverage of key events like the tsunami in Japan and elections in Taiwan.
Programming though is currently scaled back between 2am and 6am (Singapore time).
This is part of its plan to be a global player in news, with the goal of reaching markets in the United States and Europe.
And filling those hours does not just mean creating more content but better programmes as well.
The business bulletins will be revamped to reflect Asia's new role as the heart of the global economy.
Coverage of South Asia will be ramped up but the channel will maintain its lead in content out of South-east Asia by opening up more bureaus in IndoChina and Indonesia.
The channel recently premiered a new debate series, called Bridging Asia, where the region's thought leaders are pitted against each other on topics pertinent to Asia.
There will be more of such programmes going forward, offering in-depth perspectives of the region.
ORIGINAL SOURCE
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