P&G likely to divest Duracell, Braun in brand culling: sources

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http://www.businesstimes.com.sg/breaking-news/world/pg-eyes-duracell-braun-sweeping-brand-culling-sources-20140818

The world's largest household products maker, Procter & Gamble Co is working with advisors, including Goldman Sachs Group, as it reviews up to 100 underperforming brands for potential divestiture, people familiar with the matter said.

While P&G has yet to determine which brands it will seek to shed, Duracell batteries and Braun shavers are the two largest assets likely to be divested, the people said, asking not to be named because the matter is not public.

The company, which also makes Gillette razors and Tide detergent, said this month it would consider selling more than half its brands whose sales have been declining for the past three years, a drastic attempt to revive growth and save costs.

These brands up for review are estimated to have roughly US$900 million in earnings before interest, tax, depreciation and amortization (EBITDA) combined, they added.