Google dubs new Android system ‘KitKat’

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http://www.todayonline.com/tech/google-dubs-new-android-system-kitkat

Google, which is known for nick-naming its Android mobile operating systems for smartphones and tablets after desserts, has chosen a brand-name candy for its 4.4 version that’s expected to launch this fall: Kit Kat.

Previous versions of its operating system were called Cupcake, Donut and Jelly Bean.

Ms Jennifer Podhajsky, vice president of US chocolate at Hershey, which licenses the Kit Kat brand in the US, said that Kit Kat’s jingle is a good fit for people taking a break to look at their smartphones or tablets.

She added that the deal appeals to Hershey because Android hits the sweet spot of Kit Kat eaters, who are typically between the ages of 18 and 34.

The Android 4.4 Kit Kat system is expected to launch in October. The software is now running on more than 750 million smartphones and tablets throughout the world, making it the world’s most widely used mobile operating system.