http://business.asiaone.com/sme-central/news/singaporeans-pick-28-brands-superbrands-accolade
Consumers have chosen their favourite brands in the Superbrands programme 2013.
Superbrands is a programme for established consumer brands in Singapore. Participation in the Superbrands programme is strictly by invitation only.
A total of 28 brands were chosen by 1,500 Singapore consumers in a study done by BDRC Asia. Some of the brands chosen include Samsung, Royal Umbrella, Sheng Siong and The Straits Times.
The research also revealed that most Singaporean consumers (74%) trusted brands which have been awarded the Superbrands accolade.
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