Facebook to debut real-time bidding for advertising

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http://www.todayonline.com/Business/EDC120614-0000081/Facebook-to-debut-real-time-bidding-for-advertising

Facebook plans to introduce real-time bidding for advertising on its site, a technology used by Google and other Web companies to more effectively target ads to consumers.

Ms Annie Ta, a company spokeswoman, said in an interview that prices will be based on the cost per thousand viewers and sold through third-party technology partners. It will debut in "the coming weeks", she said.

With Facebook Exchange, marketers will be able to target people who have perused certain kinds of websites in the past based on cookies, or small pieces of code, that can track activities on the Web. For example, users who have visited travel sites to research trips to Hawaii may later see a promotion on Facebook about hotels in Hawaii.

Facebook has started placing cookies on the Internet browsers of its users, which will be used by its partners to identify members of the social network, Ms Ta said. While there is no way to opt out of this tracking on Facebook's site, the outside vendors will give users an opportunity to block cookies.