Sheng Siong taps China-born residents to grow its business

Sheng Siong says it has seen a significant increase in clientele from this group of people. So, it is making it more convenient for them to shop by introducing a new payment scheme.

Under a tie-up with e-payments service provider Nets, Chinese nationals will be able to use their China UnionPay or CUP bank debit cards to pay for their groceries.

CUP is the largest domestic debit card network in China.

The card is a vital payment tool for Chinese nationals overseas, as they can only bring a maximum US$50,000 ($67,500) in cash out of the country a year, and most do not own an international credit card. MORE