Malaysia Airlines scraps 'bucket list' promo title

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Malaysia Airlines has scrapped the title of a competition asking people what activities and destinations are on their "bucket list," acknowledging it was inappropriate given the two deadly disasters it has suffered this year.

A bucket list is a term used by some English-speakers to describe a list of adventures they want to have before they die.

The "My Ultimate Bucket List Campaign" asked customers to come up with suggestions, the best of which would win prizes including flights on the airline.

All references to the bucket list have been scrubbed from the airline's website but cached copies of the competition's terms and conditions are still visible in Google searches.

A statement from Malaysia Airlines said the contest in Australia and New Zealand was launched online Monday, but removed the next day after a barrage of public criticism.

It was reinstated on Wednesday and will run until the end of the year but without any new title as "the focus is on the prizes," the airline said.