Singapore Girl's new look - out with the blue eyeshadow look of the 70s

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The Singapore Girl has junked her bright blue eyeshadow for a more subtle and modern look.

She is still immaculate in her body-hugging signature kebaya with her hair nicely done, but the colours on her face are less striking.

In her first major makeover in more than a decade, the iconic Singapore Airlines (SIA) Girl is sticking to blue, green, plum and brown eye make-up, and red lipstick to complement the colours of her kebaya.

But the tones and shades are more subtle than before and trendier, said the airline's head of cabin crew, Mr Marvin Tan.

"When we embarked on this project with our long-time grooming partner Lancome, we took into account feedback from some customers that the previous colours seemed to be on the strong side," he told The Straits Times last week.

For the last two months, the stewardesses have been taught to create the new look for themselves - part of a grooming road show to reiterate the importance of looking and feeling good, said Mr Tan.