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Friday, February 8, 2013

Possible SIA revamp on the cards

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http://www.channelnewsasia.com/stories/singaporebusinessnews/view/1252948/1/.html?utm_source=twitterfeed&utm_medium=twitter

As the aviation industry continues to be plagued by rising fuel costs and weakness in the global economy, Singapore Airlines has seen its profits being squeezed as more travellers turn to cheaper alternatives.

The airline, which is Asia's second largest by market capitalisation, cautioned on Thursday that loads and yields for its passenger and cargo businesses are expected to remain under pressure.

In an effort to further slash costs, SIA has also recently reduced its cockpit crew.

Competition from gulf carriers and budget airlines has significantly affected the profits of legacy carriers. With costs of jet fuel set to rise even further, analysts say it is imperative for legacy carriers such as SIA to revamp itself, either with new product offerings or new destinations.

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