Johor Premium Outlets to add 40 new brands

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Johor Premium Outlets' expansion is expected to be completed by the fourth quarter of next year, adding another 100,000 sq ft to the outlet mall's current size of 175,000 sq ft.

It is part of the mall's 10-year master plan, which includes a third and final phase that has yet to be announced.

Genting Simon is also looking to add more fine dining options to the shopping village in its upcoming expansion, though there are no concrete proposals for these yet.

Genting Simon is a joint venture between Genting Plantations and United States real estate company Simon Property Group

Like the first-phase shops, outlets in the second phase will offer discounts of up to 65 per cent on their products every day.

Many Singaporeans flocked to the complex when it first opened a year ago. One was 23-year-old communications associate Stellina Seng.

She said she "did not spend a lot as it was not that cheap compared to shopping outlets in the United States or London".

When asked if the addition of 40 more brands would make her return, she said: "I don't think it's so much about adding brands. It is not that worth it to take the drive there when the things aren't that competitively priced."

But Dr Jimmy Tang, a 48-year-old dental surgeon who was at the outlet mall last Tuesday, felt that the goods on offer were "more value for money" than those in Singapore.

His family was picking out shirts and blouses from Polo Ralph Lauren.

His wife Regina Ng, 47, said, "At Ralph Lauren here, the off-season clothes are cheaper than those in Singapore, and if we buy five pieces, there is an extra 30 per cent discount."