http://www.todayonline.com/Technology/EDC120927-0000131/Mr-Sexy-Back-tries-to-bring-Myspace-back
Those are the opening lines of a song that accompanies a "New Myspace" promotional video.
The once-mighty social network is trying to stage yet another comeback with the help of Justin Timberlake. The new site, for which people can request an invitation, looks a bit like an entertainment-focused version of Pinterest, with a dash of Twitter and Facebook thrown in.
But Myspace has tried redesigns before, to no avail. Will it work this time?
From the sound if it, Myspace wants to win the hearts and minds of tech-savvy hipsters. Founded in 2003 and initially a fast-rising star, Myspace attracted mostly teenagers and twentysomethings, offering them a place to express themselves online.
It peaked in 2008 with some 76 million United States visitors in October that year. The site lost its footing as the fun of customising profile pages began to bore its users and the site's heavy use of banner advertisements slowed the speed at which pages loaded. At the same time, people were already migrating to Facebook, which counted users 35 and older among its fastest-growing demographic.
The new Myspace will let users connect to the site with their Twitter or Facebook accounts, a sign that it will not be competing with those sites as a social networking service. Rather, Myspace will continue with its entertainment focus, as a place to play and discover music, add photos, videos and playlists and connect with artists.
Timberlake, who is featured prominently in the video, will likely play a big part of the MySpace revamp. The former `N Sync pop star, with a group of other investors, bought MySpace last summer from News Corp for US$35 million (S$43 million), mostly in stock. That was quite a difference from the US$580 million that News Corp paid for the company in 2005, when it was still an Internet darling.
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