SingTel swallows up HungryGoWhere for S$12 million

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Singapore telco giant SingTel has acquired popular local food review website HungryGoWhere for S$12 million.

Under the agreement, the website’s holding company GTW Holdings will become a wholly-owned subsidiary of SingTel and its operations will be merged with lifestyle portal insing.com, giving it a combined audience of 2 million customers.

Founder and managing director of HungryGoWhere, Dennis Goh, said he was “delighted” by the acquisition, adding that the deal will help accelerate the distribution of its new online restaurant reservation system.

HungryGoWhere contains over 100,000 restaurant reviews, food-related deals and discounts and has a presence in Hong Kong, Malaysia, Vietnam, Cambodia and Australia.

The latest buy comes two months after SingTel bought US-based mobile advertising firm Amobee for S$400 million, signaling a major move into mobile advertising technology and services.