Twitter gets a revamp

Twitter revamped its website on Thursday to make the microblogging service easier to use and to help companies better showcase their brands.

The new version of Twitter, which the company is gradually making available starting on Thursday, will feature a new look and feel and faster performance, the company said.

The redesigned website comes as Twitter is taking steps to introduce more advertising on the site and as Twitter faces increased competition from Facebook and Google.

The new version of Twitter also features a revamped profile page, in which a company can customize the look of their brand and highlight specific content, such as videos or photos. Previously, the profile pages displayed a chronological list of the company's most recent Tweets.

Twitter said that 21 brands, including General Electric and Pepsi, have already revamped their profile pages to take advantage of the new capabilities. Twitter will gradually make the new profile page features available to all its users.

ORIGINAL SOURCE
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