Singapore Tourism Board to attract Chinese tourists with customised ads

The Singapore Tourism Board (STB) found that an increasing number of Chinese nationals have started to travel to Singapore independently, and will collaborate with three major travel agencies in China to launch a series of packaged tours under the New Discoveries campaign.

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The New Discoveries campaign that was launched in Beijing will focus on specific needs of Chinese consumers, resulting in 'more targeted and integrated marketing campaigns that will comprise public relations, above and below-the-line advertising and digital marketing', said STB.

Travellers who visit Singapore under these packaged tours will be able to personalise their itinerary, while also enjoying pre-arranged flight and accommodation options.

This new method of marketing Singapore will be introduced to other countries, including Australia, India, Indonesia and Malaysia.

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