Launched in 2009, Austin-based Gowalla went head-to-head with direct rival Foursquare -- and lost. Badly trailing Foursquare in user adoption, Gowalla recently shifted directions, recasting itself as a travel guide.
Whether or not Gowalla's app will remain alive has not yet been determined. Facebook has a habit of buying promising startups and killing them off to deploy their engineers and developers on other projects.
Facebook views takeovers as a good way to build up its talent bench.
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