More affluent women drive sales of supercars

Forget designer shoes and handbags. More affluent women in the Asia Pacific region are splurging instead on high-end performance cars.

The world of hot wheels is no longer just for the men.

Meet business consultant Nguyen Tuyet, who drives a Porsche 911-GT3, a street legal race car.

Ms Nguyen said: "I was always interested in driving fast. I would prefer to go for a driver training or go for a tracking in Europe than buy a handbag."

She also disclosed how fast a motorist can easily chalks up.

Ms Nguyen said: "On a straight (road), you can reach 300 km/h. That's the thing about women. We don't check the absolute speed. We drive and we just want it to be smooth."

And two in 10 Ferrari buyers are female.

In Singapore, women bought nearly 30 per cent of the 300 Porsches sold in the first half of 2011.

Mr Christer Ekberg, Managing Director of Porsche Asia Pacific, said: "We even have customers who want their car, the interior leather of the car, in the same colour as their favourite lipstick or their favourite handbag."

Porsche expects the female market share to grow to 40 per cent in the next 10 years.

ORIGINAL SOURCE

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