Sports Hub may sell naming rights of new 55,000-capacity arena

SINGAPORE - For 27 years it stood at Kallang and was simply known as the National Stadium. In the final few years before demolition work started last September to make way for the S$1.33 billion Sports Hub, many began to refer to Singapore sport's biggest stage as the "Grand Old Lady".

When the new 55,000-capacity stadium begins operations in March 2014, it could follow in the footsteps of world famous sports arenas like Arsenal's Emirates Stadium and Bayern Munich's Allianz Arena and generate sizeable revenue by selling its naming rights.

Some of the nation's biggest and best-known brands like Singapore Airlines, DBS, Great Eastern and SingTel could be attracted to such a deal.

Former Singapore midfielder and Football Association of Singapore council member Leong Kok Fann feels that as the Hub is no longer exclusively a public project, commercial strategies should be expected.

"The income will help stage the kind of activities the Hub is supposed to generate. If it also helps to lift the standard of our sportsmen and women, and brings in top sports events, then I am all for the stadium to take on a commercial brand name."

ORIGINAL SOURCE

Content used in this blog remain the property of their respective owners.