The Secrets of Spousonomics
Few couples like to think of their marriage as a business, but treating a relationship like a corporation may actually give it the best chance at long-term success. That's the message behind Spousonomics, a new book by Wall Street Journal editor Paula Szuchman and New York Times education reporter Jenny Anderson.
Researched and written over the last two years, Spousonomics uses case studies, focus groups and exhaustive data to illustrate how economic principles can help troubled marriages survive and healthy marriages thrive. Szuchman and Anderson also surveyed more than 1,000 people to get their take on how to improve everything from intimacy and sex to communication and conflict. Along the way, the duo developed practical, applicable solutions to most marriage woes, along with some novel, relationship-based insights on the financial factors behind the recent recession.
Admittedly, Spousonomics doesn't bother much with the lovey-dovey part of marriage. This is a book about marital mechanics, not romance. "We suspect our readers already love their spouses," Szuchman says. "We're helping them build a framework for that love to flourish." Herewith, five Spousonomics principles to help your marriage prosper.
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