The i40 reflects the spirit of change at Hyundai, and represents the company’s bold new concept of ‘modern premium’ – the philosophy that premium quality and characteristics should be accessible to everyone.
Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, commented, “Offering more for less has always been a fundamental principle at Hyundai, and now we are advancing this with our new brand direction under the ‘New Thinking. New Possibilities.’ slogan.
Designed and engineered at Hyundai’s R&D headquarters in Rüsselsheim, Germany, the i40 is the latest Hyundai model to have a purely European identity. Taking styling cues from Hyundai’s ‘fluidic sculpture’ design language, it maintains signature features such as the hexagonal grille. The grille is flanked by two jewel-like headlamps, for a contemporary, confident look that is accentuated by the characterful lines that connect the front and rear of the vehicle, adding to the i40’s eye-catching, sophisticated style.
In line with Hyundai’s commitment to make premium products and features available to everyone, the i40 has a class-leading level of standard equipment. Among the specification are new technologies for Hyundai, including: heated and reclining front and rear seats; a heated steering wheel; and an active de-mist system that automatically detects and clears mist on the windscreen.
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