Get Your Own Kia Soul On Facebook PetVille Game

Facebook PetVille App invites users to click on an icon taken from the “This or That” spot to create their own Soul mash-up video.

Building on the popularity of the beloved Kia Soul hamsters from the latest “This or That” ad campaign, PetVille users can become well-known mix masters themselves by creating “mash-ups” of the ad that can be shared with their online friends.

“The immense popularity of the latest Kia Soul ad, especially with the Gen-Y crowd, made it an obvious fit for the popular PetVille game,” said Michael Sprague, vice president, marketing of KMA. “Soul already has been well-received on Facebook and in social media, and we felt that integrating with Zynga’s PetVille was the perfect platform to introduce the vehicle and the brand to new consumers in Soul’s target demographic, in a fun and engaging way.” MORE